According to a study conducted by Johns Hopkins University researchers and published in the Archives of Internal Medicine, "Hearing loss is a societal problem. It is known to be highly prevalent and the costs of increased needs and diminished autonomy associated with hearing loss are shared by society."

The study concluded that. "The prevalence of hearing loss is predicted to rise significantly because of an aging population and the growing use of personal hearing devices. Indeed, we may be facing an epidemic of hearing impairment."

In its landmark study, "The Impact of Untreated Hearing Loss on Household Income," The Better Hearing Institute estimated that the annual cost in lost earnings due to untreated hearing loss was $122 billion, with the Federal government losing $18 billion in taxes.

The Better Hearing Institute also reports that America's hearing loss population is growing at a rate of 160% of the overall population growth.